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Create a Personal Brand From Scratch Using Color, Content, & Carousels

When I first started out, I did not know what I was doing for personal branding. I just knew that I wanted to stand out and differ from all the other people in my field. So, I used color, content, and carousels to create my personal brand from scratch.

And it worked!

Over the years, I have built a strong personal brand that has allowed me to stand out in my field. I am known for being creative, different, and always delivering high-quality content.

So, let's dive in and learn how you can use color, content, and carousels to create your own personal brand from scratch.


The first thing I did was choose a color scheme that would represent my brand. I went with a black, white, and hot pink color scheme because it was bright, bold, and different. I used this color scheme on my social media accounts, website, and even in my email signature.

Back then, a lot of my followers and potential clients told me they remembered me because of my unique color scheme.

Today, I'm a tad more muted with my colors, but I still use a consistent color scheme across all my platforms: light pink, black, and white.

The soft sophisticated colors help me attract a more professional audience that appreciates the effortless subtlety of my brand.


The second thing I did to create my personal brand from scratch was to focus on the content I was putting out. I made sure that all my blog posts, social media updates, and even the way I talked about myself online were aligned with the message I wanted to put out there.

For example, if I wanted to be known as the go-to expert for ghostwriting, I would make sure that most of my content was about writing tips. I wrote about lists, headlines, copywriting, and anything that would help my audience get better at writing.

Now, my content is a bit more diversified because I want to attract a wider range of clients. But no matter what, I always make sure that my content is helpful, informative, and interesting.

I also wanted my content to be valuable, so I spent a lot of time creating blog posts, graphics, and even carousels that my audience would find useful.


The last thing I did to create my personal brand was to use carousels on my social media accounts. Back then, the carousel boom was just starting, and it helped me create eye-catching content without photos. As an educational writer at heart, carousels were the sweet spot where my skill for writing, passion for teaching, and creativity overlapped.

I would write out my posts as a carousel and include multiple illustrations, bullet lists, and white space to help break up the text. I found that this was an engaging way to format my content, and it helped me stand out from the sea of posts that were all text-based.

I learned basic typography and design to make my carousels look professional and on-brand. And I kept my color scheme consistent across all my platforms.

7 Graphic Design Tips to Make Your Carousels Stand Out:

  1. Use two to three colors in your carousel design.

  2. Keep the background color light so that your text is easy to read.

  3. Start with ONE font and use ONE size for all your text.

  4. Write one sentence or thought per slide.

  5. Use simple graphics that complement your text or just let the text stand on its own.

  6. Add shapes to help break up the text and include visual interest.

  7. Be consistent with your carousel design across all your social media platforms.

Now, I still use carousels in my personal branding, but I've also diversified the content I put out. I use a mix of blog posts, text only posts, graphics, and even videos to keep my audience engaged.

But no matter what content I'm putting out, I always make sure it's helpful, informative, and on-brand.

These are just some of the things I did to create my personal brand from scratch. If you're starting out, I suggest you focus on these three things: color, content, and carousels.

With a little effort and consistency, you'll be well on your way to creating a personal brand that stands out from the rest.

Discover Your Personal Branding Strategy

Now that you know the three things I did to create my personal brand, it's time to think about your own branding strategy.

Here are a few questions to get you started:

  • What colors will you use for your personal brand?

  • What kind of content will you create?

  • How will you use carousels, photos, or video in your personal branding?

  • What other elements will you use to make your personal brand stand out?

Remember, there is no one-size-fits-all answer to these questions. It's all about figuring out what works for you and your business.

If you're not sure where to start, I suggest checking out my Content Strategy Roadmap Workshop.

I've poured all the lessons that helped me build a 6-figure freelance writing business from scratch into an easy-to-follow 2-hour interactive online workshop.

I can’t WAIT to share with you my passion for impact-driven, customer-focused content marketing in my Content Strategy Roadmap workshop.

Click here to register, then comment below with an emoji to show how excited you are!

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